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Why wait for the light to go Green (Tuesday, August 14, 2018)
  You only have to look in your local Starbucks or Caffé Nero to realise a quiet revolution is underway - customers are demanding greener solutions to their daily fix’s packaging. The knowledge is out there that even the ‘innocent’ looking cardboard cups are laminated with plastic and not recyclable. Repeat-use cups and the proliferation of establishments bucking plastic straws due to customer pressure has spread with viral proportions.  Even the once irreproachable guilty treat of a chocolate bar is under scrutiny for the environmental cost of palm oil plantations, just for that distinctive smooth taste, habitats and rainforest are being cleared. Price comparison websites for utilities now offer green options such as Lightbulb, this sort of inform...

Offline Marketing Tips to Boost your Online Brand (Friday, July 20, 2018)
You know how we feel about offline marketing. Just because we are now living in a world where brands can use the internet to reach even more than ever, does not mean offline marketing strategies are obsolete. In fact, learning how to market your business in an effective manner to those who are not looking at their phones can help maximise your efforts. There are still customers who will respond to offline marketing techniques. Implement it into your marketing campaigns and you can achieve a higher ROI. Here are our top ideas for making the most out of your offline marketing efforts. Magazine Articles You could write and submit a magazine article that mentions your website as an additional source. This is a great way to reach out to those who perhaps don’t read blog posts as muc...

Storytelling for Non-Profit Marketing (Thursday, July 12, 2018)
Non-profit marketers have shared success stories about implementing the use of storytelling into their marketing tactics at presentations and conferences. Whether a brand is large or small, the most successful organisations often owe their success to consistent, emotional storytelling. It seems like such a simple concept, but if this is the case, why are there so little non-profits using storytelling in an effective manner? While there are many successful non-profits out there, you will find many organisations whose storytelling skills are certainly lacking; this has nothing to do with the organisation itself being bad. The majority of organisations are working extremely hard to build better communities and give people a better chance in life. The Importance of Storytelling in Non-Pro...

The Beginners Guide to Writing a Charity Marketing Strategy (Monday, July 9, 2018)
The reason for putting together a great charity marketing strategy is simple. It will enable you to reach more people and generate more profit. Without one, you could end up wasting a lot of money and time. With that in mind, we have put together a little guide to get you started. Setting up your Charity Marketing Strategy Strategy is a difficult thing. Though it is not rocket science, you will find yourself having to make choices about what you want to do and what you don’t. This means difficult decisions. However, the alternative option is a vague strategy that is of use to nobody. The starting point of your charity marketing strategy should be what your organisation is trying to achieve. What are the goals for your charity, where do you want to go and how do you plan on getti...

5 Direct Mail Trends we have Seen so Far in 2018 (Friday, June 29, 2018)
We are officially halfway through the year! And guess what guys? Direct marketing is still going strong. This week, we are looking at the trends that we have noticed this year so far. A few of these trends are based around the combination of print and digital, and how these areas can be integrated. What’s more, we can see how these two marketing methods can learn from one another. This demonstrates that digital and print can go hand in hand for the sake of creating richer and more memorable experiences for the customer. Programmatic Direct Marketing We are in an age where knowing your customers is essential to best practices in marketing. Therefore, their personas and what they are looking for makes programmatic marketing a huge factor to consider. We have seen programmatic incr...

Fall Back in Love with Direct Marketing (Wednesday, June 20, 2018)
Fall back in Love with Direct Marketing If you were ever in doubt about the efficiency of direct marketing, we are here to tell you that, once again, you should be embracing it! It is easy to think that in this digital age, everyone is turning to emails or other electronic means to share information about the products or services they have to offer. You may also think that it is a proven approach for alerting clients about noteworthy deals and events. What’s more, you may be tempted to speculate that marketing departments are casting letters aside and focusing more on the latest, cutting-edge technology. Don’t be Fooled by the Idea of Direct Marketing However, we highly suggest you change your views on this, and we have the facts to prove our case! The Advertising Associa...

Charity Christmas Marketing: Time is Now (Thursday, June 14, 2018)
Summer is a must for your business to begin marketing for Christmas. Why? Because while most companies will currently be spending their time relaxing over summer, chances are they will find themselves rushed when Christmas hits! As a charity, you can be using this time to give yourself a competitive edge. This week, we are discussing how you can organise your Christmas marketing strategy for the upcoming months. Peak Planning board Your planning and co-ordination should begin as of August and you should be monitoring your performance from September. Ensuring transparency and collaboration across your organisation should underpin all preparations for Christmas. Setting up a “peak planning board” to ensure that each department in your organisation is aware of their roll bui...

Worldwide Etiquette of Business Cards (Thursday, June 7, 2018)
First impressions tend to stick. This means you must do everything you can to get things right the first time round. If you want to push your business overseas, then you can definitely leave a good impression by demonstrating awareness and appreciation of their culture. How? Focus on the first thing you will give them and the lasting souvenir of your first meeting – business cards. General Tips for handing over a business card Regardless of where you are advertising in the world, respecting a business card is a sign of respect to its owner. So, when you meet with another business, remember these tips: Use a business card holder. Having a business card holder for the cards you receive shows that you intend to value and preserve it. Take a moment to read their business card an...

Understanding Marketing Collateral (Friday, June 1, 2018)
No matter how you wish to advertise your company, marketing collateral is a key ingredient to building trust between yourself and the consumer. Preparing your marketing collateral is something we offer as one of our many services at Wodehouse. Today, we are discussing what marketing collateral is and the process we follow to finely execute it. What is Marketing Collateral? Marketing collateral is essentially what your brand has rolled up its sleeve to reinforce your marketing message. It is the key elements that tell the consumer what you have to offer and why they should turn to you for what they need. These elements include the following: Case studies – Your biggest projects tend to work well Photos – photographic evidence of the work that you do offers more for the ...

Where does Direct Marketing Stand in the Digital Age? (Friday, May 25, 2018)
For years, marketers have been given warnings about the inevitable end of direct marketing. The rise of digital and its ability to offer fast communications made many companies believe that direct mail is no longer the way, and that we should be looking for new methods to keep up. According to a report by Marketing Week, however, ad spend on direct mail had increased by almost 6 per cent year on year in the third quarter of 2017. Why did this resurgence suddenly occur? Does this not argue against the idea that direct mail cannot compete with today’s digital world? Direct Marketing: A Way to Reach Out No matter where people go, digital interactions are unavoidable, and people are spending an increasing amount of time staring at screens. It is no wonder that people are recently o...

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