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Ecology Charity in the Pink... Pink Floyd just might Save The Planet...

When we think about rocks stars auctioning off the accumulated trappings that stardom brings we often just think of people out of touch with the real word, that live in a celebrity bubble - that just feel the itch for that new Ferrari. Modern times, call for modern thinking, global warming and sustainability should be on everyones agenda.

News that that Pink Floyd's (or maybe that should be Green Floyd’s) David Gilmour has auctioned off 126 of his guitars at Christie's in New York and given the £17m proceeds to an environmental charity called Client Earth might surprise you - given the bands legendary penchant for all things automotive, bright red and Italian.

The auction catalogue from the 20th June alone is fascinating reading, Gilmour not afraid to look through secondhand shops or even buy an acoustic guitar off a chap waiting at the door to a music shop.

The auction included the 1969 "Black Strat" which was used on many of the classic Pink Floyd recordings, this repainted from factory sunburst and extensively modded guitar would usually spell the death knell for most instruments resale value raised a whopping $3.9m by itself. As to whether it plays soaring riffs by itself though is doubtful. The Black Fender Stratocaster was Gilmour's go to guitar on every Pink Floyd album from 1970 to 1983 and much of his solo work.

Gilmour said before the auction, "I hope that the sale of these guitars will help ClientEarth in their cause to use the law to bring about real change. We need a civilised world that goes on for all our grandchildren and beyond in which these guitars can be played and songs can be sung."

ClientEarth is a legal pressure group, that challenges government policy that could "weaken protection for seas and wildlife" Working with the Marine Conservation Conservation Society and lawyers from the Leigh Day Practice they will challenge the Government in Court. It cites that weakened regulations for habitats and species are a misuse of Brexit Powers, and could threaten conservation zones such as Studland Bay, inhabited by a rare species of seahorse.

They will make the government accountable and keep its legislation to protect the environment under the spotlight. The charity thanks to this superb legacy looks set to make good on their manifesto.

ClientEarth CEO James Thornton said Gilmour’s donation as “a truly humbling and extraordinary gift”. saying this huge donation would facilitate ClientEarth use of the legal system to “tackle climate change and protect nature” He went on to say “The law is one of the most powerful tools we have to tackle the world’s increasing environmental problems. This gift is a phenomenal boost to our work using the law to tackle climate change and protect nature. It will allow us to play an even greater role in addressing the climate crisis and securing a healthy planet for future generations.”

David Gilmour's reason for such an amazing charity donation is best summed up with his own words...

''The global climate crisis is the greatest challenge that humanity will ever face, and we are within a few years of the effects of global warming being irreversible. As Greta Thunberg, the 16-year-old Swedish climate activist said in a speech earlier this year ''Either we choose to go on as a civilisation, or we don't.''

Maybe we still have time with a paradigm shift of thinking before the Dark Side of the Moon starts to actually look habitable...

Wodehouse work across all sectors of charity, if you think you have a project that requires creative thinking and efficient delivery to your audience - do get in touch.



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