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Why wait for the light to go Green

You only have to look in your local Starbucks or Caffé Nero to realise a quiet revolution is underway - customers are demanding greener solutions to their daily fix’s packaging. The knowledge is out there that even the ‘innocent’ looking cardboard cups are laminated with plastic and not recyclable. Repeat-use cups and the proliferation of establishments bucking plastic straws due to customer pressure has spread with viral proportions.

 Even the once irreproachable guilty treat of a chocolate bar is under scrutiny for the environmental cost of palm oil plantations, just for that distinctive smooth taste, habitats and rainforest are being cleared. Price comparison websites for utilities now offer green options such as Lightbulb, this sort of information, is no longer sought, but in the face of the consumer to make an informed decision. Something droves have adopted.

Adding green credentials to your charity or business can sway consumers, increasingly curious to investigate at any negative footprints, as global warming or landfill is openly discussed as an very salient topic not only on news streams but social media. It also gives you news-worthy articles beyond the remit of your offering. With social medias mercurial speed and ability to expose the indiscretions of big business Greenpeace and other environmental pressure groups can easily expose and damage even an established brands or large corporations lack of collective conscience.

Publicising your credentials or carbon offsetting on a website or printing on FSC (Forest Stewardship Council) compliant paper on a mail shot shows you care about what you produce right back to the source an altruism and adherence to a collective responsibility that extends beyond your product or cause. Badging your material with accreditation displays a worthy intent. Eco-friendly is a hollow term as strictly speaking everything we consume affects the environment. “Greenwashing” as it is termed is not lost on a savvy audience, so discretion is advised when wishing to publicise any policy which could be ruthlessly exposed.

Are you truly carbon neutral? how many trees do you plant to offset? would have been unthinkable questions a few years ago - but no longer - backing up your green manifesto with a certification such as ISO14001 ties your colours to the mast and benchmarks your integrity. This is an exacting quality mark to attain, so beginning at the relatively shallow end with “The Green Achiever Scheme” to gain an accreditation is a path many SME’s choose to take.

Seizing the initiative to be an early adopter of green policies will allow your policy to organically grow will with the decisions of an increasingly decisive audience and forward your cause or product with ultimate confidence and openness, building clarity. You might even be able to streamline your processes too with sustainable best practices which will also motivate staff and allow you to reinvest savings, of course in addition to the matter of caring for this beautiful and unique small blue planet in a corner of space.

 

 

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