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Wodehouse Marketing Are Proud To Aid Muslim Charity In Helping the Needy Around The World (Thursday, January 11, 2018)
Muslim Charity – Fundraising For Rohingya Muslims  Motivated by their faith, Muslim Charity seeks a world of hope, tolerance and social justice where poverty has been overcome and people live in dignity. For almost two decades, they have been delivering aid and development programmes to transform the lives of the world’s most vulnerable communities. Muslim Charity serve the poor and impoverished as a demonstration of God’s unconditional love for all people regardless of race, religion or gender. Their vision is to create a world of harmony where people of all backgrounds can appreciate life with good health, education and a livelihood. Their mission is saving lives in emergencies and to help the needy by adopting practical ways to eradicate poverty from the wor...

Celebrating 15 years of charity partnerships (Tuesday, January 9, 2018)
We love a good cause... Across a number of communication channels our integrated marketing services, combined with a wealth of experience in third sector and charity markets make Wodehouse the obvious choice when it comes to marketing, fundraising and donor recruitment. We love the causes that we work with and would love the opportunity to work with you too. We offer bespoke consultancy services that support charities to deliver their purpose, and allow businesses to maximise their partnerships. Develop engagement, coach and mentor people, and increase growth. Download our charity brochure here, to see some of our latest work and how we can help your charity!  

Why Direct Marketing Is Still An Effective Marketing Tool For Business (Friday, January 5, 2018)
With online marketing, social media and email driving so much marketing activity these days, plenty of people believed that  Direct Marketing would be thing of the past by the time we hit the mid twenty-teens. The reality is quite different. As a marketing tool, Direct Marketing is just as important as ever. In fact, with the rise of omni-channel approaches, we would argue that the targeted approach delivered by a Direct Marketing campaign is more efficient and cost effective than many of the other forms of marketing. At Wodehouse Direct, we specialise in creating strategic marketing campaigns for a range of businesses and charities. We’ve seen how, when strategically integrated with online channels, Direct Marketing can deliver fantastic results. Here are 5 reasons why we...

Wodehouse – Agency Christmas Round-up! (Wednesday, December 20, 2017)
Looking back over 2017 As always, it’s that time of the year when we can reflect back over the last twelve months and ask ourselves the same question as always – how did we do? We made a profit, that’s always a good start, especially when everyone is starting to accept that ‘break even’ is the norm nowadays. We’ve added ‘five’ new clients to our portfolio, three of which became active towards the back end of this year, and two to kick off the New Year with sizeable DM campaigns all booked, confirmed and ready for Easter 2018. It’s astonishing how time flies! Construction Marketing  It was also a positive year for us in the bespoke Exhibition sector – the design and build of some significant and memorable exhibition s...

Wodehouse Marketing Guide to Undertaking a SWOT Analysis For Your Business (Wednesday, December 13, 2017)
Work in any business and you will hear people talk about undertaking a SWOT analysis. But what is a SWOT analysis, and how do you make the best use of one? Here is our guide to putting together a meaningful SWOT analysis for your business and how you can best use the results. Starting a SWOT analysis for your business A thorough SWOT analysis will help develop your marketing strategy and plan. It is also essential for keeping any eye on the competition in the sectors your company operates. SWOT stands for: Strengths Weaknesses Opportunities Threats To make sure you get the most out of your SWOT analysis follow these steps:  1. Decide on the object of your SWOT analysis Before you start your SWOT, you should have a question or objective in mind from the start. For exa...

What Is So Different About Marketing for Construction Companies? (Wednesday, December 6, 2017)
  As an expert in marketing in the construction sector, Martin Kemp, MD of Wodehouse Marketing takes us through the unique challenges construction companies face, and the processes that will help create the right marketing plan for your business. Construction Companies Need Marketing Every company I’ve ever known is unique, and construction companies are no different. They are all very different entities, working in different spaces in the industry with specialisms and unique capabilities all of their own. But, where all businesses are the same, is in their need to promote and sell their products and services to prospective customers. It’s here that marketing becomes a necessity, because without effective marketing, no company in any sector can survive, and especial...

How to build an Effective Construction Marketing Plan (Thursday, November 30, 2017)
Marketing isn’t always high on on the agenda of construction companies. As we mentioned in our last blog, marketing is sometimes seen as “the fluffy stuff”, the realm of “trendy” Manchester agencies, with expensive offices full of bearded hipsters doing “blue-sky-thinking”. The truth couldn’t be further from the truth. At Wodehouse Marketing we know that marketing is all about analytics, planning and making sound business decisions. Plus, in our offices, there’s not a hipster beard in sight. We specialise in building effective construction marketing plans to help construction companies to capitalise on potential avenues of revenue. Here is our 6 Step Guide to building an effective construction marketing plan for your business. Ste...

Do Construction Companies Need Marketing? (Thursday, November 23, 2017)
As an industry, construction hasn’t always embraced the ways of marketing. Marketing is sometimes seen as “fluffy”, an added extra and an unnecessary expense. We come across plenty of construction companies who happily state that they “don’t do” marketing. The reality, of course, is very different. All businesses engage in marketing even if they don’t know it. But the marketing industry is to blame for the misunderstanding, and many marketing companies don’t endear themselves to the construction industry by using too many buzzwords, couching everything in jargon and doing way too much “blue sky thinking”! Marketing is Misunderstood The term "marketing" is often misunderstood and used incorrectly.  Marketing is more th...

Wodehouse Launch Exciting New Cable Theft Prevention Product for Anderton Concrete (Friday, November 17, 2017)
With global copper prices remaining high, the threat of cable theft is increasing. It’s a crime that plagues transport networks, costing Network Rail and the taxpayer, millions of pounds each year. However, an exciting new product, launched by Wodehouse Marketing for Anderton Concrete, an Ibstock Company, looks likely to put a stop to cable theft in the future.   Cable Thefts On The Rise With Flagship Rail Projects The theft of metal is a big problem for many industries. But it is most noticeable in the railway network, not only because of the huge costs involved, but also because of the knock effect to commuters and taxpayers. Britain's rail network is inherently fail safe, which means that when a cable is cut, trains are brought to a standstill. This feature is desig...

LOVE us, and we'll love you back... (Thursday, February 9, 2017)
Well it's that time of year again... When hearts start to flutter and your thoughts turn to the one you love. Well it got us thinking, we were talking in the studio and said how much Wodehouse are rather like that. We get to know our clients, all your likes and dislikes and promise not to be like your last agency that just "didn't get you". Every one of our clients gets a bespoke attitude to creative, we're not "players" in the graphic design and direct mail business, that just drop logo's on bland creative. Oh no, our clients are worth far more than that... think Lindt chocolates rather than Dairy Milk, or a bunch of diesel spattered carnations off a garage forecourt. Get to know us, we're faithful and work hard for your company, why shouldnt we. Our business is building relatio...

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